Shortcut

Shortcut How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

Paperback (29 Sep 2015)

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Publisher's Synopsis

From the meatpacking plants that inspired Henry Ford's first moving assembly line, to the domino theory that lead America into Vietnam, to the bicycle of the mind' that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us. In Shortcut, Pollack explores this territory with engaging stories, surprising examples and a practical method to evaluate the truth or effectiveness of any analogy. Shortcut will improve critical thinking, enhance creativity and offer a fresh approach to the nature of ideas.'

Book information

ISBN: 9781592409471
Publisher: Penguin Random House Group
Imprint: Avery
Pub date:
DEWEY: 169
DEWEY edition: 23
Language: English
Number of pages: 256
Weight: 244g
Height: 205mm
Width: 135mm
Spine width: 24mm