Frontiers in Market Access

Frontiers in Market Access

Paperback (05 Mar 2021)

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Publisher's Synopsis

The book is divided into eight chapters that covers key aspects of pharmaceutical market access in emerging markets. From understanding the healthcare environment, to the personal and organizational mindset, to pricing, market access solutions and negotiations. The book is based on practical experience that gives the reader knowledge and know-how to apply practical market access solutions to improve access to innovative medicine in emerging markets.

Book information

ISBN: 9781922456328
Publisher: Passionpreneur Publishing
Imprint: Passionpreneur Publishing
Pub date:
Language: English
Number of pages: 118
Weight: 190g
Height: 152mm
Width: 228mm
Spine width: 11mm