Publisher's Synopsis
"Best Books of the Year Award by BookAuthority"
Fashion Retail Safari is a curated selection of trends, industry insights and interviews from The Fashion Retailer blog in 2019.
The business of fashion changed from a product-centric approach to a customer experience, centric approach. Companies are investing in configurable ecosystems to be agile and flexible enough to compete with niche players and pure players in the digital era. The sequential and lineal made-to-stock model is broken. Forecasting and planning your sales 12 months in advance is only a way to increase leverage or increase financial debt. On the contrary, platform's ecosystems are fostering new agile collaborations instead of leading to higher structural operating costs.
New strategy and operating models focus on speed, agility and flexibility. In such volatile markets and risky seasonal business, technology is the enabler of this new model. As an example, the change of CEO at Nike (Mark Parker steps down in early 2020. John Donahoe, a tech executive will replace him) goes beyond a simple transition: it's a metaphor of how the retail industry is evolving.
Fashion Retail Safari collects thoughts and insights from 2019 focusing on:
- General Thoughts about the Fashion Industry- Customer Experience and Segmentation- Fashion and Technology or Fashtech- Fashion as a Service or FaaS- Sustainability- Interviews with CEO and founders from startups specializing in AI, last-mile logistics or RFID
The Fashion Retailer blog was created in 2017 by Alfonso Segura during his EMBA at IESE. The aim of the blog was to explain how the artistic side - Fashion - merges with the scientific side - Retail - of the business of Fashion or Apparel. Today, The Fashion Retailer is specializing in the latest trends in fashion retail, insights from the retail business and conversations with people working in the Fashion Retail industry. With more than 100 posts, the blog is included amongst the best retail blogs to follow by Feedspot while its articles are mentioned in conferences, universities and thesis specializing in retail and fashion.
Alfonso Segura has 15+ years of solid experience in the Retail industry. Sociologist, IESE Executive MBA, fashion retail entrepreneur, consultant and business advisor. Specializes in areas like Business Strategy, Merchandise Planning and Omnichannel.
In 2017, founded The Fashion Retailer, awarded as Top 100 Retail Blogs, Websites & Influencers in 2018-2021 by Feedspot. Mentions and collaborations include Business Insider, Kantar, Hypebeast, Saïd Business School, University of Cambridge, Istituto Marangoni, ENSAIT, Parsons or Royal Bank of Canada (RBC) amongst others.
